VeggieTales Ambassadors are friends and fans of the brand that are seeking deeper involvement in order to share their passion for VeggieTales and its meaningful value lessons with their community.
Ambassadors represent VeggieTales on a grassroots level in their local areas, with their efforts focusing on hosting major screening events for new VeggieTales DVD releases.
In order to do this well, Ambassadors receive a free event kit prior to each new release that includes the DVD and various promotional items to use in hosting an event, such as posters, stickers, balloons, and coupons to hand out. Kits are shipped 3 times per year, corresponding with new VeggieTales DVD releases.
Following each event, Ambassadors complete a survey to report the successes from their events, and in return for their efforts, receive VeggieTales gift packages worth $50 per promotional period.
VeggieTales administers a Facebook page for Ambassadors to share best practices, ask questions, get feedback, and create community together. Additionally, Ambassadors are sent regular “Tools and Tips” emails from the Ambassadors Program Coordinator - to learn the latest news from VeggieTales, and other exciting things that Ambassadors can help share about the brand.