Big Idea's mission is to positively impact the moral and spiritual fabric of our society through creative media. We believe that the media our kids consume (TV, film, music, video games) has a strong influence on what they believe and how they behave. Sadly, many programming choices have had a negative impact on our culture. We're committed to making programs that have a positive impact. At the heart of each VeggieTales video is a nugget of truth that is rooted in the Bible. These include such timeless values as honesty, thankfulness, kindness, and forgiveness. But these videos aren't preachy. In fact, they've been called "clever, quirky," and "deliciously silly" by journalists. It's this one-of-a-kind mix of wacky humor and gentle reminders to kids - and parents - that God made them special and loves them very much that is at the heart of VeggieTales. "Sunday morning values, Saturday morning fun." We think that's a big idea!